William Morris, William De Morgan, Morris & Co.: Arts & Crafts, Victorian Pre-Raphaelite, and Medieval Tiles

Victorian Tile: Decorative Reproduction Tile

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Cast a Wide Net: Victorian Tile

Membland tiles,cobalt, cream, and black backgrounds

Membland tiles, design by William Morris implemented by William De Morgan for Morris & Co.

Catalog List          Victorian Tiles          Blue and White

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Victorian Decorative Wall and Art Tiles

William Morris was three years old when Victorian ascended the throne. Within a quarter of a century, he would change the direction of the decorative arts, including tile. Early Victorian tiles were symmetrical and characterized by geometric shapes, usually mass produced by such older companies as Thomas Minton and Sons., who had been producing ceramics since 1793. Inspired by critic John Ruskin and his friend, Dante Gabriel Rossetti, Morris introduced natural motifs and artisan methods for tiles and the decoratives arts. The movement became known as Arts & Crafts. Victorian Arts & Crafts tiles are a subtype of Victorian tiles, characterized by natural motifs and bright colors and individual or small-run production methods.

At its core, the Arts & Crafts movement was reactionary, advocating a return to the medieval craftsmanship and quality. Morris took exception to what he considered low quality in 19th century and Victorian tiles that were products of the Industrial Revolution: mass-produced inlaid, printed, or Delftware tiles. Although this was generally true, some mass-produced tiles were quite robust.

Most tiles in the catalog are Victorian, either Morris and De Morgan designs, or have a Victorian aspect, although you will find Victorian Medievalism-inspired and later Arts & Crafts tiles (California, Glasgow) as well.

Victorian blue and white tiles, framed

A Victorian Home

"When we can get beyond that smoky world, there, out in the country we may still see the works of our fathers yet alive amidst the very nature they were wrought into, and of which they are so completely a part: for there indeed if anywhere, in the English country, in the days when people cared about such things, was there a full sympathy between the works of man, and the land they were made for: — the land is a little land; too much shut up within the narrow seas, as it seems, to have much space for swelling into hugeness: there are no great wastes overwhelming in their dreariness, no great solitudes of forests, no terrible untrodden mountain-walls: all is measured, mingled, varied, gliding easily one thing into another: little rivers, little plains, swelling, speedily — changing uplands, all beset with handsome orderly trees; little hills, little mountains, netted over with the walls of sheep-walks: all is little; yet not foolish and blank, but serious rather, and abundant of meaning for such as choose to seek it: it is neither prison nor palace, but a decent home." ~William Morris, The Decorative Arts: Their Relation to Modern Life and Progress, 1877

William De Morgan Victorian bath tiles

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Related Pages

First time here? (How this site is organized)

Getting Started (Designing Your Project)

How to Choose Victorian Tiles

Victorian Tile Catalogs

Victorian Decorative Tiles

De Morgan Tiles Pre-Raphaelite Ceramics

Morris and Co. Tiles

Pre-Raphaelite Art Tile Catalog

Botanticals and Anatomicals

Ladies Flower Garden of Ornamental Annuals

Victorian Imagination

Fantastic Birds and Beasts

Golden Age: Folklore, Fairy Tale, and Fable

Blue and White Tiles

Blue and White Ships

Victorian Blue and White Tiles

Victorian Nursery

Victorian Nursery Tiles

Alice in Wonderland Tiles

Victorian Era Articles

Victorian Era Tiles

All articles

William De Morgan ships


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Copyright information: Images of tile products on this website are ©William Morris Tile, LLC. They are derivative works requiring considerable creative effort. You are welcome to use the images, with attribution, for any non non-commercial purpose, including displaying them on your blog or personal website. You may not use them for any commercial purpose without written permission, including but not limited to creating counted cross-stitch patterns, calendars, or any other commercial purpose. Contact me for images.